It’s not much of a shock—at least for some—that Mustang’s new fragrance has appealed to men. But how fast the fragrance has truly taken off has caught us by surprise.
Since its launch, Mustang has been sold in 39 retailers nationwide, and will continue its success in August 2007 by continuing a rollout at merchandisers and chain drug stores. According to statements made to the press, the Mustang fragrance has far exceeded the expectations of everyone involved in the project. [Read more…]