The Sad Route of Brooks Brothers

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“You know I’ve never been in Brooks Brothers. I always see it there but I’ve never had quite enough curiosity to venture in.” So said a colleague of mine as we were walking down Regent Street earlier this week. We ended up walking in, browsing through the rather sparse sale and walking out again, a little bit disappointed at the selection and the small discounts. It reminds me of the sale that Marks & Spencer made of Brooks … [Read more...]

The Formality of Colours

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In previous postings, I have explained why different aspects of a suit make it more formal. Broadly speaking, a material that is smoother, darker and plainer will be more formal. A dark navy worsted is smarter in all three ways than a mid-grey checked flannel. This is an easy way to assess the propriety of a particular suit to an occasion. If your suits were to sit in the wardrobe in order of formality – from smart to sporty – it would be … [Read more...]

Why the Fuss: Thom Browne

First in this series, I made evident my puzzlement as to why Abercrombie & Fitch received so much attention and custom; a piece which attracted more than a few comments, most of which echoed my bemusement of that peculiar reverence – a reverence I have recently been witness to as the velvet roped queue for the precious sales items at the Burlington Gardens store snaked around Savile Row. The subject of this piece is an altogether different … [Read more...]

Reader Question: Further Sales Reductions

Dmytro, London: As a young professional who just started working here in the UK I find your advice really helpful, especially about basic wardrobe items: like shoes, suits etc. I have a question on sales in London shops – many of the more expensive ones (like Ralph Lauren, Reiss, Hackett) have 30% sales on their items maximum. Do you think the price can still go down, or should I accept the one they offer me today? Because I have already found … [Read more...]

Sales Success – George Cleverley Bespoke

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My philosophy has always been to buy classic items that will last me a long time, in the best quality I can afford. Over time, I will upgrade the clothes I have and give away the old ones, rather than merely accumulate. There’s nothing wrong with variety, but I want my clothes to be worn regularly. Buying something cheap that will rarely be used is not value for money. Buying extremely high-quality clothes that won’t go out of style, and … [Read more...]