How to Choose and Apply Cologne

Have you found the perfect cologne and you’re eager to wear it everywhere? Our guide can help you with the basics of selecting and apply your cologne for maximum effect!

Choosing Your Cologne

Keep in mind that cologne has three distinct notes that will slowly appear as you go through your day. If you choose your cologne by simply smelling it in the store, you are missing out on two of the important notes that set your cologne apart from others. Read on. . .

The first “top” note from your cologne will be sharp and, as the one you notice most, it will attract attention. But after you apply your cologne and the second note begins to come through, you’ll begin to enjoy the “heart note” of your cologne. This leaves the most lasting impression, so when you’re planning on choosing your signature scent, allow it to settle and evaporate before making a final decision regarding your cologne.

Lastly, you’ll be left to enjoy the base note. This deep and lingering scent will stick around as a permanent and lasting impression of your cologne. When shopping for a new signature cologne, be sure to spray a mist of scent on sample cards and take them with you to experience the three notes to their fullest.

Tips
• Don’t be afraid of newer colognes with untraditional notes! While woody notes are still very popular for men’s fragrances, embrace fruity, floral notes as well as refreshing oceanic scents for summer.
• Keep in mind that Eau de Toilette spray will last around 3 to 4 hours, while Eau de Cologne should last around 2 hours.

How to Apply Cologne

• Avoid “splashing” your cologne. It will really overpower you and everyone in your vicinity.

• Control your cologne application by using a spritzing bottle. Even if you purchase your perfume in a usual bottle, transfer it to an atomizer bottle to distribute scent easily.

• If you are applying perfume from a regular bottle, take one finger and press it against the opening of your bottle, and then tip it over gently.

• Apply your cologne to these main points: inner wrists, behind the ears, or near the neck glands. Don’t try to use it everywhere, but just one or two points that you personally find best.

• Continue to apply your cologne to the rest of the body. The usual areas of application are the wrists, neck, chest, and thighs. Remember, don’t overdo it!

• Don’t apply cologne to your clothes. The scent will disappear quickly and could stain your clothes.

Hints and Tips

• Maximize the life of your cologne bottle by storing it away from light. Stash it in a drawer or cupboard in a cool, dry place for it to last its longest.

• Spray cologne from a distance of around 15 centimeters from your skin.

• Be sure not to rub the skin after you spray or dab on your cologne. This will alter the scent significantly.

• Make your cologne last longer by using a coordinating shower gel or soap by the same brand, and an unscented aftershave and moisturizer so there’s no competition with your scent.

• Experiment a little with your choices and don’t get stuck in a rut. New fragrances are released every year, and it’s worth taking advantage of cool new colognes and switching it up a bit.