New Boutiques for Men: From Shinjuku to East Hampton


Looking for new boutiques on your summer travels? We’ve found three “can’t misses” in separate corners of the world.

Now Tiffany & Co’s signature blue boxes will be destined for men as well. Tiffany & Co has announced their plans to open a new boutique for men of style: “The Men’s Store” will open in September in Tokyo, Japan and will feature Tiffany’s exquisitely stylish—and dare I say it?—quintessential jewelry and accessories.

Set in the commercial district of Shinjuku, The Men’s Store will offer lots of streamlined accessories by only the very best designers, including Elsa Peretti, Paloma Picasso, and Jean Schlumberger. Not surprisingly, there will be a fair deal of Tiffany diamonds featured, set in platinum and 18K gold.

There’s also going to be one more inclusion. A historic deal was recently announced with architect Frank Gehry for a new jewelry collection, featuring stone, metal, and even wood. The newest jewelry designer for Tiffany’s will be shaping six collections that include men’s accessories and a little something for the home as well.

Chairman and CEO of Tiffany & Co, Michael J. Kowalski, stated that “Our association with Frank Gehry represents another milestone in Tiffany’s heritage as a leader in the world of jewelry design.” Considering Gehry’s outstanding work, most of us would be inclined to agree.

For those unacquainted with the Isetan Men’s Store, it’s a completely redesigned space that’s divided by product type to streamline your selection and place less emphasis on brand. Although shoppers can certainly take advantage of luxury brands offered by the chic Tokyo store, there are plenty of eclectic pieces to suit every man’s style. Ten stories of selection isn’t bad at all, and the store’s popularity proves it.

In a statement to the press, Mike Christ, the President of Tiffany Japan, said: “We are pleased to debut the first Tiffany & Co. Store for Men in Japan and can think of a no more perfect location than the trend-setting Isetan Men’s Store. Tiffany & Co. has a long history of offering men the most sophisticated accessories and we see this new opportunity as a further evolution of that tradition.”

And now with the addition of The Men’s Store, things are going to get even busier. Even though the shop is located in the hub of the city, added diversity in the eclectic mix is going to draw even more style-conscious men.

Are you looking for a new boutique that’s closer to home, as tempting at The Men’s Store might sound? If you call New York home or just a shopping destination, East Hampton has more to offer for designer duds and cool concept shops. Brunello Cucinelli’s new shop, which opened at the end of May, has a clean look with white-on-white décor to perfectly highlight his slim, slightly vintage stylings. For those who’ve been looking for Bruno Cucinelli’s designs without much luck, his first U.S. store will make the newest pieces just a tad more accessible.

Where you should be dying to go to next? It has definitely got to be John Varvatos’ absolutely huge store, opened last month in East Hampton that measures a whopping 1,800 square feet (about 167 square meters). It’s chock full of slightly crunchy, very cool pieces like records and photographs, not to mention great Varvatos staples.

If you’re the type of early riser who spends a bit of time around the Hamptons, get a little shopping in while everyone’s still rising. Varvatos is opening doors at 7:30 am for appointments, and you can even swing by on a Saturday night for regular parties and get-togethers. While the shop has been slated as “anti-designer,” it’s more than stylish enough for a cool and relaxed summer.

If you’re nearby, check out John Varvatos at 54 Newton Lane or call (631) 324-4440 to set up an appointment. If you can’t get to the store but you want to take a peek at what’s new, go to

East Hampton is looking like a more appealing destination for shopping than ever before, not to mention Japan. Tokyo, anyone?