Tobi, Yet another Online Shop with Tasteful Fashion

We’re happy to inform you that Tobi (old Azalea Online), a new website that sells updated classics and also allows you to personalize your shopping experience, is on-line and up and running. Tobi offers a new, fresh and hopefully helpful take on Internet shopping by offering a more personalized, unique experience. When you create an account with Tobi, you can chat with a stylist for cool tips on how to create that perfect look, utilize their lookbook to price an entire ensemble the way clothing is presented in magazines such as GQ and Esquire and check out EcoTobi; their environmentally friendly offerings of attire from designers who work with threads constructed with organic cotton and other materials.

Old favorites like Chip and Pepper, Diesel, Earnest Sewn, Helmut Lang and John Varvatos are offered alongside some less known labels. Many items are offered for sale at prices that are competitive, but not at the bargain basement prices we’ve seen on YOOX.COM or Overstock. Finally, the site has a beauty section where you can find products from Sharps Barber and Shop or Baxter of California.

This website offers a unique selection of youth oriented brands but isn’t necessarily a denim portal either, so you can find great laid back styles yet still look great and well put together for whatever situation you need to find clothing for. If nothing else, their excellent presentation and mix of old and new designers, unknown brands, and eco-friendly gear is well worth a look for those looking for high quality clothing in something other than synthetic blends. Great customer service may be the defining factor that separates the new kids on the block from older, established websites that are known for selling brands that are unattainable for most at a competitive price. It’s enough of a reason for us to take a second look.

- Chris Kendalls