InStitchu UK Interview

institchu-iw

1. What is the InStitchu UK story and what are you seeking to achieve in tailoring? InStitchu UK was born out of necessity after my business partner and I were unable to find a high quality, tailor made suit for under £600. It was at this point I approached the Australian business (now the market leader) and proposed helping them setup the business here in the UK, knowing that people like myself would love a service like this. Our vision … [Read more...]

Some Closing Notes on the ‘Savile Row’ Brand

savile-row-elite

Last month's piece arguing that true Savile Row tailors require stronger brand identities, and a more assertive, modern approach to driving their businesses forward if they are to survive, seems to have caused a bit of a stir, and for this reason I would like to use this week's column to make some further comments which aim to clarify my position. To simply say that Savile Row caters to a different, more discerning kind of customer is a grave … [Read more...]

No Sex Please, We’re British

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Ask a woman who they believe the most stylish men in the world to be and the answer is rarely different: “Italians!” they gush “Definitely Italians!” This can be rather a sore point for British men, particularly those who take care of themselves in grooming and attire, who battle against the enormously unhelpful weather in entirely impractical threads in order to cut a dash for old Blighty. “What about British men!?” their inner … [Read more...]

What Has Tom Ford Got That Savile Row Hasn’t?

tomford-models

I took some time to have a wander around Harrods’ tailoring department a few days ago, and two things struck me. One, why are there so few British brands on show, when the room is filled with Italian tailors which all more or less offer the same style and aesthetic? And two, why does Tom Ford get so much hype and exposure when comparable Savile Row brands are nowhere to be seen? The first part of this answer is simple, it’s an inescapable … [Read more...]

The Sad Demise of Tie Rack

tie-rack-demise

Closing Down Sales can often be misleading marketing ploys. Canny shop-owners combine price reductions with supply-ceasing, which they sum up in the yard-sale informality: “Everything Must Go.” Gullible shoppers, mysteriously eager to respond to such commands, comply dutifully. The sale period ended, the shop owners return to their normal pricing structure and carry on as usual; no bailiffs, no bulldozers and no bankruptcy. “It’s all … [Read more...]