An Interview with Christopher Modoo, Creative and Buying Manager at Chester Barrie Savile Row

C-Modoo

Let me introduce you to Mr. Christopher Modoo, Creative and Buying Manager at Chester Barrie, who's work in transforming the brand's tailoring (and casualwear collections) in recent years, has led to Chester Barrie's fast becoming one of the most desirable names in luxury British tailoring. Chris was kind enough to invite me to his Savile Row office, which adjoins the company's flagship store at No. 19, so that we could chat about his style, his … [Read more...]

Sartorial Love Hate: Collar Popped Turtle

collar-pop-turtleneck

"Erm, why are those dudes wearing shirts?" "What dudes?" "Those dudes. The ones wearing the turtle necks. The ones wearing their turtle necks over their damn shirts and poking the collar out at the neck." Ah Pitti. You can always rely on it to start a new fad. There were the slightly peasant like floppy hats (which even ended up in Zara) the tie back-blading (which many found obnoxious to the point of attempted strangulation) and now we … [Read more...]

Sartorial Tinderness

Tinder-sart

“Bow ties never fail to impress” writes a pouting blonde of 25; “I love the first picture!! So dapper!” a brunette of 30 gushes excitedly. And then a 23 year old redhead spoils the party: “What’s with the suits? You look so stiff! Good thing you’re cute!” Welcome to the world of Tinder, sartorialist. Dating is no longer a qualitative sport. It’s turned into an app-based quantitative exercise (strong emphasis on … [Read more...]

InStitchu UK Interview

institchu-iw

1. What is the InStitchu UK story and what are you seeking to achieve in tailoring? InStitchu UK was born out of necessity after my business partner and I were unable to find a high quality, tailor made suit for under £600. It was at this point I approached the Australian business (now the market leader) and proposed helping them setup the business here in the UK, knowing that people like myself would love a service like this. Our vision … [Read more...]

Some Closing Notes on the ‘Savile Row’ Brand

savile-row-elite

Last month's piece arguing that true Savile Row tailors require stronger brand identities, and a more assertive, modern approach to driving their businesses forward if they are to survive, seems to have caused a bit of a stir, and for this reason I would like to use this week's column to make some further comments which aim to clarify my position. To simply say that Savile Row caters to a different, more discerning kind of customer is a grave … [Read more...]