Instichu Review

instichu-rev-top

A short while ago, I conducted an interview with Institchu UK, a subsidiary of Australian tailoring company, Institchu. To review the Institchu product, I decided on a Glen check (or Prince of Wales) three-piece – with no overcheck – in a light brown-grey colour that is remarkably flattering on the skin. The process Unlike many other internet tailors who ask that customers measure themselves, Institchu UK provide a measuring … [Read more...]

Sartorial Love Hate: Collar Popped Turtle

collar-pop-turtleneck

"Erm, why are those dudes wearing shirts?" "What dudes?" "Those dudes. The ones wearing the turtle necks. The ones wearing their turtle necks over their damn shirts and poking the collar out at the neck." Ah Pitti. You can always rely on it to start a new fad. There were the slightly peasant like floppy hats (which even ended up in Zara) the tie back-blading (which many found obnoxious to the point of attempted strangulation) and now we … [Read more...]

Feeling Black & Blue

black-blue-bradley

I’ve never been one for sartorial dogma for the sake of it. I particularly find it cereal-spittingly funny when sartorialists debate with each other the merits of colour combinations, the dos, donts, whys and wherefores, as if discussing the sentencing of young offenders. “Brown and pink is acceptable; brown and purple is not. You will be marked as a Frenchman.” “I think I read somewhere that you should never wear light grey with … [Read more...]

Sartorial Tinderness

Tinder-sart

“Bow ties never fail to impress” writes a pouting blonde of 25; “I love the first picture!! So dapper!” a brunette of 30 gushes excitedly. And then a 23 year old redhead spoils the party: “What’s with the suits? You look so stiff! Good thing you’re cute!” Welcome to the world of Tinder, sartorialist. Dating is no longer a qualitative sport. It’s turned into an app-based quantitative exercise (strong emphasis on … [Read more...]

InStitchu UK Interview

institchu-iw

1. What is the InStitchu UK story and what are you seeking to achieve in tailoring? InStitchu UK was born out of necessity after my business partner and I were unable to find a high quality, tailor made suit for under £600. It was at this point I approached the Australian business (now the market leader) and proposed helping them setup the business here in the UK, knowing that people like myself would love a service like this. Our vision … [Read more...]