The Wonders Of Bicester Village

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I am a sucker for a good deal. Indeed, if one were being unkind it could be said that sometimes being a bargain gets in the way of my actually wanting something. Anywhere north of 80% off and I start to feel giddy.

For a long time I’ve been a fan of the Designer Outlet just outside York. That’s where my in-laws live and it’s a nice excursion when I’m up there for a few days. But recently I discovered Bicester Village; York has rather paled by comparison.

I went to Oxford University yet I think I only went to Bicester once (the outlet is a just a few minutes outside Oxford, around an hour from London). It was a bit of a disappointment – small, damp and not particularly large discounts. How that has changed in the intervening 10 years.

Most outlets offer few options for men. Perhaps a Hugo Boss and a Hackett; Paul Smith if you’re lucky. Most men spend their time wandering around the luxury labels – Gucci, Armani, Prada – looking at the relatively small selection catering to them rather than their other halves.

Bicester has a great Dunhill outlet. Plus Ferragamo, Zegna and Pal Zileri. And Aquascutum, Brooks Brothers and Church’s, Burberry, Tod’s and Gieves & Hawkes (a sad endictment of Gieves that). It’s got everyone. Even Ralph Lauren, a regular in this kind of shopping outlet, has an oversized store here with extreme discounts. There was a Purple Label cable-knit sweater that still haunts me – £695 reduced to £89.

But my favourite discovery was Loro Piana. A extremely luxurious Italian cashmere label, I didn’t realise they had a discount outlet anywhere – indeed, I’m not sure that management is keen for people to know about this one. I picked up a true investment piece: a three-button leather jacket lined with cashmere, soft yet hardy, already imbued with the feeling of 100 winter walks. It was 80% off. I staggered to the till, a little light-headed.

I think the scale of the discounts at the moment is unusual and driven by the economy. According to a regular visitor, increasing numbers of shoppers has meant that the standard discount is not as large as it used to be. The Village is also dominated by Asia women chasing branded handbags and boutique designers, but it’s big enough for everyone to get around – just don’t go the Saturday before Christmas.

The train from London Marylebone to Bicester North takes 50 minutes and costs £23 return. Then there’s a mini-bus shuttle that costs a further £4.40 return and takes about five minutes.


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Simon Crompton is a journalist and a style enthusiast living in London, who blogs at permanentstyle.blogspot.com. He has too many suits.

Comments

  1. Abraham says:
  2. Nicola Linza says:

    I understand the concept; yet frankly, I cannot stand discount shopping and outlets. This in my view has been the trouble with luxury retail, and the decline in overall quality. The concept of atmosphere is taken out of the equation in such places as these centres. What is missing is a big part of the tradition of going to an establishment, hence why it is called an establishment in the first place. A significant part of the experience, which supports a luxury brand, its distinction, and separation from the masses and the pedestrian quality of mass produced items is being able to go to a place of refinement to purchase their given item, not do so with a horde of bargain hunters. I understand there is savings at such places, but to me it is at too great an expense.

  3. Kai says:

    Abraham, Nicola:

    It’s simple. You can always go full retail for the feeling of specialness. The rest of us will buy the same quality minus ‘the feeling’ for the 80% off and still feel good about it, even ‘special’. To each his own and I don’t buy the story on decline of actual quality of the products, only of the luxury which is another story.

  4. Nicola Linza says:

    Thank you Kai for making that point. I have to agree with you. Absolutely, we have to do what is right for us individually; water seeks its own level.

  5. Patrick says:

    I don’t think what is missing is the experience of going to an establishment, it’s the overall decline in quality of so-called “luxury” goods.

    great book on the subject: http://www.amazon.com/Deluxe-How-Luxury-Lost-Luster/dp/1594201293

  6. Kai says:

    I’m aware of that book and though I didn’t read it I agree with the title; luxury definitely lost it’s luster. Decline of luxury is obvious but the quality is still out there to be found and sometimes for the 80% off. It’s just that these are the bad times for snobs.