Massimo Dutti Personal Tailoring: Part 3 – Living In the Suit

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Tailoring aficionados know that one of the most important parts of the made-to-measure or bespoke process is ‘wearing the suit in.’ A tailor who sends a customer off into the world without apprehension or even a simple ‘see how it goes’ isn’t doing their job properly. If something has been made for your frame, it needs to be worn at least four or five times before a full analysis of the product can be delivered. I have now worn the … [Read more...]

Introducing | Mantorrii Custom Footwear

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Mantorii is a relatively new online custom footwear maker.  They are one of the latest to jump on the train of the sub $300 made to order footwear providers.  Others include Pediwear and Beckett Siminon.  A review to come on the latter in the future.  As many menswear enthusiasts are aware it is widely held true that quality men’s shoes and boots start around $300 and climb exponentially from there.  Today Mantorii is attempting to reverse … [Read more...]

Monkeying Around with Bonobos

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Bonobos Guide Shop Georgetown Introduction Bonobos is an online technology-driven clothing brand launched in 2007 by Andy Dunn based on the need for better-fitting men's pants.  Bonobos is now the largest web based apparel brand in the US. In 2011 Bonobos extended offline, launching e-commerce showrooms called Guideshops to bring personalized, one-to-one service to those wanting to experience the brand in-person.  In 2012, Bonobos … [Read more...]

Massimo Dutti – Personal Tailoring Part 2: The Fitting

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The phone call wasn’t expected. I wasn’t looking at the calendar. I had almost forgotten that 30 days had passed since I went into Massimo Dutti to try their Personal Tailoring service, available exclusively at their Regent Street store. Situated towards the back of the first floor menswear section, passers-by could be excused for mistaking the Personal Tailoring area as merely decorative, so quiet and lacking in function it is on a … [Read more...]

Massimo Dutti – Personal Tailoring Part 1: The Appointment

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“We are changing the product” said the tailoring assistant quietly as we opened the somewhat minimalist swatch book, usefully categorised by price, to select my fabric. “There will be more of us here soon. We are going to offer double-breasted suits, I think, in the New Year.” I had arranged an appointment for a fitting by telephone at the Regent Street branch of Massimo Dutti, who offer an unsung ‘personal tailoring’ service that I … [Read more...]