British Bespoke – Part 4
Monday was the first stage of my final fitting for the suit from Graham Browne – my first bespoke suit in the UK. While there is far less to say about the trousers of a suit than the jacket, there are still a few interesting points to note.
Like many bespoke tailors, Graham Browne sews a length of reinforcing material into the waistband of its trousers. Made from a loose-weave linen mix, this is intended to keep the waistband firm and stop it folding over.
I have to confess that when I first saw this addition to my bespoke suits in Hong Kong, I thought it was a way to cut corners – hiding the perhaps poorer-quality material with internal reinforcements. While Browne has corrected this opinion, it is still true that the side-adjusters on my Hong Kong trousers do not cope well with the insert, making the part of the trousers that is tightened with these adjustors into stiff folds that are a little uncomfortable.
(The Hong Kong suits also featured this reinforcement along the top of the breast pocket, which I recently discovered high-end ready-to-wear brands do as well – such as old Kilgour stuff.)
Ready-to-wear trousers rarely feature these reinforcements, apparently, because they make the entire waistband in one operation by a machine. The linen cannot easily be inserted afterwards, or into just some of the waistbands.
The waist of the trousers was slightly too large (the drop from my legs to waist is rather extreme) and picture one below shows Russell marking that adjustment up. Picture two shows the adjustment marked on the rear of the trousers.


Picture three shows the length of the trousers, which I asked for every so slightly shorter than pictured (we went for 3/8 of an inch shorter). While I do want a break in the front of my trousers, I want this to be slight. And the narrowness of the leg should mean there is minimal flapping when I walk.

The shoes, by the way, are oxblood wholecuts from Lodger – on the English contemporary last. Russell wanted to know, so I’m telling you too.
Finally, I did have a sneak peak at the jacket and a brief discussion about the length of the sleeves. I always like a half inch of shirt showing here (as a great locus of style) but the jacket sleeves at present do not reveal this. One problem is that I have rather long hands and fingers – so a short sleeve can look particularly short.
Russell said he would always go for between four and five inches of hand showing – and my sleeves were already revealing five. But I think I will still have the sleeves shortened slightly. Showing a little cuff is after all much more an Italian tradition than an English one.
Reader Question: Suit Brands
Will, Minnesota: Simon, I wrote to you before on a style matter. As I’ve sought suits and separates lately, I’ve learned that while I thought I was a 40, I am truly around a 38 long – sometimes a 36. In-turn, I’ve learned that some designers will fit me better than others and in ways that I prefer. After having bought two suits, a Valentino and a Z Zegna, from Bloomingdale’s at more than 50% off, I write to you again.
I know that these names, as well as Hart Schaffner Marx, Armani, and many others are high-end brands. I know that Boss is a little bit lower and Ralph Lauren, except for his purple and black label, is lower still. Without giving me an exhaustive and exhausting list of names, please tell me the tiers of men’s suits and brands. Or if you’ve already done so, please direct me to the column link.
Dear Will, there is no obvious or easy way to rank the different designer brands. Much of the ranking you state here will be based on advertising, your tastes and on inevitably on price.
The key to comparing designer brands is to remember that you are paying for two things – design and construction. A $2000 designer suit is not twice as well made as a $1000 one. It may be made slightly better (say 10%, 20% more invested in materials and workmanship) but most of the extra price is for design.
Design is great. It brings beauty into the world. But most of the time when men buy a suit they don’t want to pay for design. They want better materials and quality. So just pick a design you like, irrespective of the price. You may have expensive tastes or cheap tastes. But work out what you can afford and pick the design you like best for that price.
This is entirely separate to quality of construction. I recommend a few things to look for below, but I would also recommend the relevant section of Alan Flusser’s Style and the Man, which goes into assessing cloth and construction in more detail.
- Check that the chest is fully canvassed. When you pinch the material around a jacket button, holding both sides of the cloth one in each hand, you should be able to feel a floating piece of material between them (this is horsehair or a horsehair blend, and gives construction to the chest).
- Check that the buttons are horn rather than plastic.
- Try holding the cloth and feeling its weight. It should be flexible to the touch, have a satisfying heft and spring back well when scrunched (as you can see, this ‘feel’ for cloth is something hard to describe).
- Check how large the armholes are. A smaller armhole is less efficient to make and more personal to the wearer. Cheaper brands make bigger ones to fit more people.
- Check that the trousers are at least half-lined. While some men prefer trousers unlined (particularly as it makes them easier to press) a lining is generally a sign of quality.
- Check the matching of patterns. Checks or stripes should match across pockets and across some part of the chest into the sleeve. As with many of these points, this really shows attention to detail rather than quality of construction – but that’s the best guide you have, you have to assume that attention will have been pursued elsewhere as well.

- Working buttonholes used to be a sign of quality, but so many cheap suits do it now that I would ignore this.
These are just a few things to check. Much of it is a question of taste as well. I hate a jacket that doesn’t roll naturally from the top button to the middle button of three. And it is harder to construct, so you could say it shows quality. But then some people do prefer harder-lapelled, ‘true’ three-button suits.
The other thing to remember when separating design and construction is that you are paying for a brand’s advertising, shops and runway shows. Armani spends more on this promotion than, say, Canali, which in turn probably spends more than Hart Schaffner Marx. Armani ads create desirability and cool, but you pay for it when you buy into that branding. Profit margins aren’t necessarily higher at designer brands, but costs are.

(Though often designer labels do use their position to charge higher margins. One former Berluti employee tells me that their profit margins can be higher than 75%, for example, charging almost 50% more than an English shoemaker I know with the same cost price.)
One answer to this, of course, is to get discounts – as you have done. Anything over 50% and you’ve removed most of the profit. Kilgour’s recent clearout sale got me rather a fever given that some suits were priced at £250, down from over £1000.
To conclude, don’t assume that brands have any set pecking order. Judge the design on its own merits and your own taste, not the label or the price tag. Then analyse the quality using my pointers and other research. And finally, get a discount.
Shirt Review: Cad & The Dandy

One of the best things about made to measure clothing is the wait one has to inevitably endure until the item is available for collection. The immediate satisfaction of ready-to-wear clothing is short lived; the anticipation, the stroll up to the cash desk, and the slideshow of potential uses running through the mind, are exciting moments. However, as soon as the plastic has been swiped, the thrill subsides. It’s the waiting that makes it worthwhile. Waiting, in today’s world, is rather a novelty. We fly to places our ancestors endured weeks to travel to; we no longer expect communication to take more than a second through email; we microwave; we broadband; diets and exercise routines are fast, fast, fast. And in the midst of all this speed, it is strangely satisfying indeed to know that craft does, and will always, take time.
Cad & The Dandy, who made my superb double-breasted suit, offer a mixture of the new and the old; the craft and the speed. Although it still takes time for items to be made, the system of ordering is remarkably easy and very quick. Once your measurements have been taken, they are stored on your online account – to order more takes a few simple clicks of the mouse. So to order a shirt, all that was needed was a little use of the ‘design’ tool, a few more clicks and the order was complete. When it came to the exciting day of ‘collection’, the anticipation that had been building – mixed with a little trepidation as the shirt design was unusual – reached a high point. When I saw the shirt, this gave way to a sense of relief and satisfaction. Not only had I received a shirt cut correctly to my juvenile, awkward shape but also a shirt of a design for which I had searched high and low; horizontal stripes.
Horizontally striped shirts are near unicorn; they are almost never seen. I once spoke to a rather aloof assistant on Jermyn Street of them, of how interesting and attractive I thought them, and of my vain search for one. “Well” he scoffed “that’s probably because vertical stripes look infinitely better.” When I asked him whether he had seen one he responded in the negative claiming that it was probably a fad, an illogical foray into “being different for the sake of it.” I suggested to him it was the shirting equivalent of unbuttoned suit cuffs as it is more expensive to use striped material horizontally. He laughed derisively and attempted to persuade me to purchase a butcher stripe. Fortunately, though you won’t find them on Jermyn Street (or any other street for that matter), it is possible to twist a tailors arm into making you one. And, from my experience of the quality and the aesthetic of the result, I am rather rueful that I haven’t taken up the opportunity of made-to-measure shirts before.
Apart from the fact that Cad & The Dandy have thousands of fabrics to choose from, and countless configurations – yokes, collar types, placket types etc – the enduring appeal of such shirts is that they fit so extraordinarily well. Though off the rack shirts are of a high quality, they often have folds of material that I need to squeeze into my trousers and hide behind my waistcoat. It’s a depressing feeling that my gigantic collection of Jermyn Street shirts, though wonderful, has been comprehensively outshined by the new arrival. The arms, although I have been satisfied with them until now, feel unnecessarily baggy; even the sides of my slim-fit shirts are inches away from my body. And yet it is very pleasing that the shirt that I received is exactly the shirt I envisaged in my time of anticipation. “If this is going to happen” I told myself “it’s going to be something special.” The pattern matching is of a very high standard – a covered placket means that the horizontal lines are not broken at all by the buttons. Even the shirttails are well finished with rounded edges, complementing the club collar and cuffs perfectly. A friend of mine, considerably well-heeled, switched to made-to-measure shirts after leaving school. I consulted him about my excitement and his experiences. “In many ways” he told me “I don’t regret it at all – I feel and look better because of them. If I should lose everything, I’ll rue the day I thought I was grand enough to start.” I asked him whether there was any turning back, once you had started. His response; “None. Frankly, you’re doomed.”
Why Jermyn Trumps The High Street

It has been said, among my friends, that I have become a rather unctuous high-street drum-beater. Even I myself fear that my initial ravings about how good the overlooked menswear departments of high street retailers actually are has turned into a sanctimonious and rather dull eulogy. Shaking my head at the ‘fools’ spending their week’s wages at the perplexingly popular Abercombie & Fitch, tut-tutting at the gross overspend at Bond Street boutiques and generally exhibiting a nauseating, self-satisfied air of aloofness. For this walk of pride always deserves a fall; as good value as the stores I profess to admire are, they are far from perfect and should I be in a position to purchase greater numbers of higher quality garments, I will surely take advantage.
And, testament to the imperfection of the stores which I have so heartily recommended, there are certain items sold in these establishments which are, to put it bluntly, not good enough. I could never again purchase a smart shirt from a ‘true’ high street shop. Zara and H&M are good at what they do – but they are really quite bad indeed at manufacturing proper shirts. Especially when you consider what can be obtained locally for the same price, or even less.
TM Lewin, a favourite shirt shop of mine, does not qualify as a high street shop in my mind, even though the name familiar once only to ‘shirties’ is now a household one. It has a long established history and considerable expertise in manufacturing shirts. It knows cloths, it knows collars, cuffs, plackets, buttons and yokes. The brand might be rather ubiquitous now, especially as it continues to trade on it’s grand, Jermyn Street origins, but the fact of the matter is TM Lewin shirts, for the money, are very good value. £30 doesn’t buy you a lot these days in clothing terms. Many high street manufacturers charge at least £35 for a shirt and Banana Republic has been known to charge a mind-boggling £75. Lewin’s shirts, invariably ‘on sale’, are currently priced at £25 for current season and £19 for end of range shirts. In my mind, if you are a gentleman who is the proud recipient of a new and exciting job and require advice on an inexpensive but reliable shirt manufacturer, I would direct you here first.
Gentlemen are certainly in need of a good selection of shirts. Other Jermyn street oldies, like Turnbull & Asser, Harvie & Hudson, New & Lingwood and Hilditch & Key do sell excellent shirts in their remarkably silent, antiquated berths on ‘The street of shirtmakers’ but though the quality is high, the price is equally so. For a shirt collection of five or more you will have to part with a significant sum. It’s no wonder the doorbell is the most audible sound in Turnbull’s when the economically minded man who requires shirts only for his City career can get 4 for £100 a few minutes down the road. A gentleman would have to be rather serious about shirts, or perhaps merely seriously wealthy, to purchase from these hallowed emporiums.
The sad fact of the matter is that most gentlemen are hardly serious about shirts at all. This is perhaps why the pile-‘em-high merchants on Jermyn are doing so well in comparison to their quieter, perfectionist neighbours. Both Hawes & Curtis and TM Lewin, and to an extent the slightly dearer Thomas Pink, have colonised ground beyond SW1 and though their shirts are produced at far greater volumes, the overall quality has only slipped a little in the past 10 years that I have been wearing them. While they are rather sneered at as being ‘commercial’, ‘common’ and ‘crass’ by their financially overshadowed companions on Jermyn Street, they are without a doubt among the best on offer elsewhere. The collars retain strength wash after wash, the fabric is of a very good quality for the price range and they last for years and years – models I have purchased from Marks & Spencer, Zara and Next have crumpled and faded within a year. I still wear a Lewin’s shirt bought in 1998.
Cheap Bespoke Part 2
My post just over a week ago on the possibilities of finding cheap bespoke shoes by separately arranging for a personal last and a maker has drawn a lot of comment, both on the sites and privately through email or meetings.
To respond to one point quickly – I do not mind commissioning an independent worker rather than a bespoke company in London (that has invested “in bricks and mortar”) as small artisans need as much support as any manufacturer, no matter how small. I have also invested enough (indeed, many would say, too much) in the English shoe industry over the years.
Now to the main point: commissioning your own shoes. Those that responded to me agreed with my conclusion that simply sending a scan of your foot to Springline and then sending that to an independent shoemaker would not produce a well-fitting shoe. Bespoke is about process and about trial-and-error.

However, many people do go to the effort of producing their own lasts and then commissioning shoes. This takes more time and effort. You have to talk to the lastmaker, have him examine your feet and, if possible, see the imprint of your foot on the insole of shoes you have worn for a while.
Then you need to have a trial shoe made. This is best if it is at the stage where the shoe is ‘braced’ – an earlier stage than that at which the London firms tend to do the fitting, which is usually when the shoe is ‘in welt’.
And then return to the lastmaker for adjustments, which is easier if you have a personal relationship rather than just giving him a sheet of measurements. There will always be little things to discuss as well, like the allowance made for space at the end of your toes. This plus the length of your foot is the total length of your last – the ‘stick length’. (A hundred years ago the rule was ‘three sizes’ (one inch in total). Today most firms go shorter: two or two-and-a-half sizes.)
As with the process of having a bespoke suit made, it is as much about personal preference as about the measurements of the tailor.
Once the fit is good, the last can be altered for every subsequent order of shoes, as long as the heel pitch (height of the heel) and the toe spring (distance of the tip of the sole to the ground) remain constant.
As I said, many go to this effort and made. Some have a last made and then even buy their own leather and commission separate closers and makers. But that is the proper way to get the best-value bespoke shoes.
A couple of more points to clear up. Cliff Roberts uses lasts that are similar to those of Edward Green 888 and 202 – not the same, as this would be illegal. The guidance is largely for American customers that are ordering from further away but need a point of reference – and many have Edward Greens.
Cliff’s soles are attached by machine, but many do this (old firm Peal & Co is said to have attached all its soles by hand-cranked machine, even bespoke). The welt, however, is hand-sewn and the threads for that sewing and all handmade and hand-waxed. The heels are also built by hand.
• BespokeMe (by Andrew Williams)
• Simply Refined (by Stephen Pulvirent)
• A Southern Gentleman (by Andrew Hodges)
• Maketh the Man (by Andrew Watson)
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