Instichu Review

A short while ago, I conducted an interview with Institchu UK, a subsidiary of Australian tailoring company, Institchu.

To review the Institchu product, I decided on a Glen check (or Prince of Wales) three-piece – with no overcheck – in a light brown-grey colour that is remarkably flattering on the skin.

The process

Unlike many other internet tailors who ask that customers measure themselves, Institchu UK provide a measuring service – at home or in the office – which is reassuring for those who are unwilling or incapable of providing their own measurements. Though the service isn’t free for individuals (£15), it is if you get a group of three or more together.

The advantages of this are not only that your measurements are speedily uploaded to your online profile by the Institchu UK measuring tailor, obviating the need for you to worry about this element of ordering online, but that you can see a collection of fabric swatches in person.

This is, essentially, a one-off visit so future orders would necessitate being sent further samples but for an introduction to a made-to-measure online tailor, it’s a pleasant hybrid. The alternative is to input your own measurements, which I am also happy with. It’s a matter of confidence in your own ability to take measurements correctly.

I undertook this measuring service and took note of the fabric number that I had selected. It is important to do this as you will actually design and order the suit yourself online – selecting the fabric by its number.

When on the website, the navigation is fairly straightforward. After selecting Suits under ‘The Collection’ you choose the first option: Design your Own Suit.

You are then led through the process of designing the jacket first. The tweaks allowed are fairly standard: notch, peak, shawl and slim lapels; single or double breasted (note that DBs are £15 more); outer pick stitching on the lapel; a natural shoulder (less padded); vents; sleeve buttons and stitching colour. One of the interesting options is button type, where plastic and horn are offered at no extra charge but there are £5 options for satin, fabric, brass, shell and, interestingly, Corozo nut.

You then repeat the process with the trousers and the waistcoat. The former provide the standard options with side-adjusters (which I selected), turn-ups and pocket number/type being the major considerations. Waistcoats are only available in single-breasted designs with different button and pocket configurations possible.

Timing is quick, but not worryingly so. The suit will take approximately one month to be complete from commission to delivery from when the order is placed and confirmed.

This suit comes in around £390, which is comparable to Massimo Dutti Personal Tailoring and Dragon Inside, though a bit more than Tailor4Less and Matthew A Perry.

The product

The suit was delivered in a rectangular cardboard box. The suit inside was folded into a plastic bag. There is no suit bag provided with the order, which I feel is a shame.

For this order, the fabric was no surprise; pleasant or otherwise, as I had seen a swatch in person. The pattern was matched reasonably well across the panels and there were no imperfections.

The finish of the suit was of a relatively high standard when compared to other internet tailors, and comparable to Massimo Dutti’s Personal Tailoring line which I consider to have a very high standard for the price point.

The jacket is made with a full canvas construction. It has a decent form to the body and the stitching, though machine-finished in most places, is well executed. There is also a decent roll to the lapel and the armholes are high and snug.

The buttons are dark horn, which are a strong but elegant contrast to the suit. However, I am pondering whether I would change them to light horn. But then, I am always undecided when it comes to buttons.

The trousers are perfect and certainly the best trousers I have received from an internet tailor.

However, when I first tried the jacket and waistcoat on, there were a number of problems – and, frustratingly, these are problems that seem to frequently occur with internet orders.

Given that I was measured for this suit by another, it would also appear that it hasn’t merely been my self-measurement at fault. I took it to the chaps at Cad & The Dandy who managed to fix it in a few days.

Like the Matthew A Perry linen suit I had made, the waistcoat was cut far too large for my torso in the chest, resulting in a depressing bagginess.

Waistcoats should be as close to the form as possible in my view and I believe that a few wrinkles from a tight fit is far preferable to a characterless stiff-board. My reference point is always the early 20th century photography of three-piece suits; their waistcoats were always incredibly snug.

The jacket was fine in the shoulder – I chose the more Neapolitan ‘Natural’ look – and across the upper back but needed quite a bit of pinning and taking in at the centre and side seams (see pictures above) to provide some shape to the waist as it was rather boxy. Some length was also taken out of the sleeve.

It’s worth saying at this point that, with internet made-to-measure tailoring, the first suit is often a challenge – and sometimes a disappointment. I had issues with my first Massimo Dutti suit and in that case, as with this, your measurements are updated immediately following adjustments, so it’s important to understand from the tailor you have used for alterations just how much is being done and where it is being done.

Secondly, Institchu UK provide a Perfect Fit Guarantee. If you purchase the £10 Suit Insurance with your suit, you’ll be covered up to £75 of your alterations costs. If you haven’t purchased Suit Insurance, Institchu UK will still cover up to £30 on alterations.

And, if you are not 100% satisfied with the fit of your garments and feel that they can’t be altered, then Institchu will gladly arrange a Free Remake for you.

Fit: 7 out of 10 – for the first effort, it wasn’t a disaster and after being worked on by an alterations tailor it actually feels very good and now has a great silhouette to it. Trousers are excellent and the shoulders in the jacket also very good. However, it was initially quite boxy and shapeless in the waist, so needed a bit doing to it.

Fabric: 8.5 out of 10 – far better than the average in terms of quality and range. Touch is pleasant and weight works well with the suit. You can be certain that the fabrics from Institchu are a cut above the grotesque poly-wool monstrosities normally associated with internet tailoring.

Service: 7 out of 10 – sent emails regarding the order constantly and delivery is communicated by text and email. The office and home measuring service is a nice touch, but I couldn’t help but feel that this should mean a more reliably good fit. Also, the suit needs a suit bag in the box too.

Quality of finish: 8.5 out of 10 – for an internet tailor, this is a very good standard of finish. Stitching is well done, no shoddy pressing or worn fabric, buttons are good, interior construction is good quality and it feels like it is going to last.

Overall satisfaction: 7.5 out of 10 – this feels closer to a bricks and mortar tailor, because of the personal interaction – measuring, choosing swatches. It’s similar to Massimo Dutti in terms of service experience. As with most internet tailors, there were problems with the jacket and waistcoat fit. It’s a shame that so much needed doing to it, and that a £400 suit came delivered without a suit bag, because the fabric quality and finish on the product is very high for this category. However, it’s key to reiterate that these problems – and my experience bears this out – tend to be corrected on the second suit, without the need for too much interference from an alterations guru.

Cad & The Dandy, A Comprehensive Review

There have been many questions lately from many sides, about my experiences with London tailors Cad & The Dandy. Many of you who follow my own blog will be aware that over the last year or so I’ve had three suits made by them, marking my rite of passage into the bespoke world. So, given that I picked up the latest of these three just last month, I thought that it might be time to set the record straight and offer you a comprehensive insight into my dealings with Cad & The Dandy.

Let’s begin at the beginning then, because Cad & The Dandy are to all intents and purposes, a rather controversial tailors, as far as the London tailoring scene goes. Many gentlemen (me included) are initially drawn towards Cad & The Dandy, because they offer an accessible entry into the world of bespoke tailoring. Personally tailored suits start at £550.00 and full-bespoke at £950.00. All their suits, regardless of whether they’re machine made or fully handmade are cut from a paper pattern in true bespoke tradition which, as with the genesis of a bespoke fitting suit, hugely increases the fit of any of their suits from the outset.

My first order, around a year ago, was a navy blue gabardine three-piece suit, made using Cad & The Dandy’s half-handmade service which I can confirm provides exceptional value for money. For a first suit, the fit achieved without a basted fitting (basted fittings are only available when using the fully handmade service) is quite frankly remarkable.

The marvellous thing about Cad & The Dandy’s half handmade service is how much the jacket feels like a full-bespoke piece. The jacket is made by a coat maker, rather than on a production line (as with their machine made suits) and this allows the lapels to be hand-padded, giving them a lovely roll and body – they come out looking and feeling precisely the same as full-bespoke lapels. The chest is still padded and canvassed by hand too, to give it the curvature and body in the chest canvass, which only a bespoke suit can offer. These benefits are hugely noticeable and I would always recommend this service over Cad & The Dandy’s machine made service, although that too offers a very good entry-level option.

The only thing to be aware of is that the half-handmade canvass feels rather heavy on. With my three piece suit, made up in a thirteen ounce, double-milled cloth, I find on occasion that it can get quite hot – something I haven’t experienced on either of my fully-handmade suits, which no doubt about it, do breath better and come out lighter. Even my double-breasted jacket (which is cut in a 14oz cloth) feels less heavy and it must be said to the full credit of Cad & The Dandy, I’ve been extremely impressed by how the suit breathes, I haven’t felt uncomfortably warm even once!

My other two orders have both been fully bespoke commissions. In both cases, I have found that the fully bespoke service produces a wonderfully form-fitting suit, with plenty of shape (which you have lots of control over – there are no fixities of house style to deal with) and the amount of hand finishing used is fantastic. Cad & The Dandy’s fully handmade service has all the handwork expected of a Savile Row suit and its handmade in England, with much of the work taking place on the company’s premises in Savile Row and the City of London. The chest and lapel are hand-padded as before, trouser waistbands and waistcoats are also canvassed. Sleeves are set by hand, pockets are finished by hand, the lining is finished by hand, all buttonholes are beautifully hand-sewn – you get the picture. The result is extremely handsome; the attention to detail that goes into the fully bespoke suits is clearly noticeable, both when you look at them or wear one – they really do feel handcrafted somehow.

The other huge plus point to a fully handmade suit, is the benefit of a basted fitting, which helped improve my own personal pattern hugely. Thanks to the flexibility of the basted fitting for the chocolate cocktail suit (my second commission), we managed to improve the drape of the rear vent, the shoulder pitching and sleevehead position over the blue half-handmade suit, and my chocolate suit really does fit like a dream. The pattern improved again with the new double-breasted suit. It fitted so well at the forward fitting that a further fitting wasn’t required. After some minor tweaks (which took a mere hour to turn-around) I walked out of the shop wearing it that day!

You can read a more detailed review of this last suit on my own blog, but for this review, I’d like to offer some advice on cloth choice.

Having had the chocolate suit in a lightweight 9-10oz lounge suiting and the double-breasted suit in very solid medium-heavyweight worsted, I’ve come to the conclusion that the chocolate brown cloth was, on the whole, a poor choice. I supplied the cloth myself because I wanted something dressy but had a limited budget. The cloth is a very lightweight super 160s, its super-soft and super-glossy. However, unlike a lot of English lightweight cloths, it’s rather floaty and has quite a lot of stretch which has meant that it drapes poorly.

Now that the suit is a few months old and has been worn on a number of occasions its developing a little bit of stretch across the front when the coat buttons and the suppression in the waist is giving a little. The moral of the story here, is to invest in mid-weight cloths and if you are buying a lightweight cloth, make sure it’s nice and crisp and that it doesn’t have much stretch in it – give the swatch a good feel when you take a look at it. Cad & The Dandy will be able to advise on such things, but unfortunately on that occasion I didn’t give them a chance.

I have one further piece of advice too; make sure that if you want a particular gorge height or a lapel cut with a strong belly, specify it when you place your order. Foolishly, I neglected to when I ordered the chocolate suit and it came back with a lower gorge and a straighter lapel line than on my blue number, because in the absence of my own specifications it was of course shaped to Cad & The Dandy ‘s house cut. I have grown to like the shape, but it wasn’t expected and I do still prefer the higher gorge on my other two suits.

The last thing to emphasise is that in my experience Cad & The Dandy really do offer an excellent service. I set a very tight completion date on my last order (in order to wear it to a wedding) and the company pulled out all the stops to ensure that it would be ready in time, the whole service was undertaken extremely quickly for a bespoke suit without complaint. They were similarly accommodating of my other previous orders too.

Furthermore, perhaps the most important thing to emphasise is that always feel welcome and a valued customer when I go in there. I think it is also worth mentioning that I was yet to become a blogger when I ordered my first two suits – so please do not fear that I may have been given preferential treatment because of my status as a reviewer. In fact, thinking back, when I went in to place my first order I made it very clear that I was a student with a limited budget and at no point did I feel anything but valued in just the same fashion as any other customer who could have been spending thousands.

Overall then, I can attest to a very enjoyable and satisfying experience with Cad & The Dandy and to the quality of their product. I would like to re-emphasise that there is, in my opinion, relatively little that separates Cad & The Dandy from other more expensive London tailors. It is true, that more expensive or exclusive tailors offer more fittings and can refine the finer points of the fit, beyond that which is feasible for the kind of price that Cad & The Dandy offer. This is not the same kind of bespoke process that Huntsman or Norton & Sons use, but it nonetheless is a thorough service which yields a suit of impressive quality, with all the hallmarks of British bespoke tailoring.

With this in mind, perhaps the greatest worth of Cad & the Dandy is in its extremely impressive value for money. I do not know of anywhere else where you can get a fully canvassed bespoke suit which fits superbly, with a hand-padded chest, lapels and hand-set sleeves for under £1000.00. I always leave feeling extremely privileged to have worked with them, and that have an extremely precious piece of clothing in my possession, which a lot of care and skill has gone into producing. That, I think, is the essence of the bespoke experience and Cad & The Dandy have got it right every time.

Linkson Jack: The Benefits of Bespoke Ties

I was fortunate enough to receive an eagerly awaited parcel a few days ago, my first two bespoke ties. Having a bespoke tie made is a completely new experience for me, and not something that I’ve been able to afford before, nor is it an experience I’ve really considered. I am pleased to report however, that having trialled the process for the first time, I am a complete and utter convert.

The ties were cut by an up-and-coming menswear name with which you may be familiar; Linkson Jack, who have been recently heralded by the Rake Magazine amongst others, for offering a really rather beautiful product. The ties in question can be seen below, a pair of classic navy and rich purple silk grenadine ties. I also purchased one of the fine linen handkerchiefs which sports a cherry red and blue print, to contrast against the navy tie.

These Italian woven silk grenadines are some of Linkson Jack’s staples, but the latest Autumn/Winter selection sees the brand offering its classic grenadine ties alongside a diverse range of preppy striped, paisley and patterned and woven pieces, all manufactured from the most exclusive silk, linen and wool cloths available.

Since I came across the brand a few months ago, the thing that has fascinated me most about Linkson Jack, is the company’s approach; their accessories have a distinctly preppy, modern and casual feel, but all of Linkson Jack’s products exhibit a fastidious and minute attention to detail, that one more readily associates with luxury prestige formalwear. It is distinctly refreshing to find a gentleman’s outfitter offering something very modern and cool which nonetheless feels like it has had centuries worth of sartorial care and attention poured into it.

This is perhaps due to Linkson Jack’s fastidious sourcing of suppliers, materials and manufacturers. The majority of the firm’s ties are handmade in Italy by Arcuri Cravatte, whilst its handkerchiefs are hand-printed and rolled in France by Simonnot-Godard, both names with real weight in luxury menswear. Arcuri is acknowledged as a company comprised of true master craftsmen producing beautiful pieces in small, limited runs, or indeed one-off pieces for Linkson Jack’s bespoke customers. Linkson Jack’s ties are therefore measured, cut, stretched and shaped, tacked, stitched and lightly pressed exclusively by expert hands, and it shows.

All too often, I am asked the question, why bespoke? I think that most people would agree that this question applies particularly to something subtle like a tie. Prior to having these ties made, I was asking myself the same question. With shoes, or a suit, the answer is relatively simple and the visible difference is obvious.

Well, Linkson Jack make it abundantly clear that the art of crafting a tie, is not as simple as you might think, and that the benefits are also very easily discernable: “our bespoke tie service makes it possible for you to specify the precise length and width of your tie, whether you would like it lined or unlined, or with three, five or six folds.” I can confirm that such attention to detail pays off for Linkson Jack, my ties are delicate, cut in a beautiful silk cloth, knot perfectly, and are exactly what I had in my head when I designed them, and of course, such a result is seldom found when one buys a tie off-the-peg.

Having reflected upon this, when one considers Linkson Jack’s approach to the craftsmanship of their ties, the reality of the choice available becomes abundantly apparent. Think about it, not all ties have to be the same shape, width or thickness, ties can be made in a number of different ways using different weights of cloth, different folds, or linings. They can be tipped or un-tipped. Linkson Jack makes a point of offering this comprehensive variety of options, again, much like a bespoke suit. Furthermore, the price is distinctly competitive. Starting at £75.00, a Linkson Jack tie is approximately the same price as most Jermyn Street mass-manufactured ties. Drakes’ bespoke ties start at nearly double the cost of Linkson Jack’s.

The most important thing to add is that given the personal nature of the bespoke experience, my new ties are exactly what I wanted; slim-bladed, unlined, untipped, easy-to-wear preppy silk ties for smart-casual dress. And to find an affordable service, producing unique and quite simply exquisitely crafted ties on a made-to-order basis, is a real revelation. I would recommend Linkson Jack’s accessories unreservedly; they really are a cut-above.

My thanks to Francesca Moore for her photographic skills.

Tailor4Less Review

A short while ago, I conducted an interview with Andreu Fernandez, of the internet tailor Tailor4Less.

Bearing in mind how important reviews are for readers, I decided to take the chance to get a midnight blue wool three-piece with a double-breasted waistcoat.

The process

The first step in the Tailor4Less online suit-builder is to choose the style of suit you want; 2 piece or 3 piece, style of lapel, number of buttons and pockets, vents, double/single breasted, waistcoat style (single and double-breasted available), pleats and turn-ups.

I went for a ticket pocket (slanted pockets are not available on the builder), turn-ups, single pleats and a six-button DB waistcoat.

The second step is choosing the fabric. I personally don’t think choosing the fabric after the suit style is a bad thing; you have an idea of the kind of colour you want to begin with, anyway and then apply the actual cloth to the design you have created.

It is possible to order samples. They are £1 a sample, although this includes delivery. You can order up to 8 samples at a time.

I chose one of the cheapest fabrics, a Midnight Blue 100% wool which is £199 for a three-piece. There are a number of ‘mostly’ wool fabrics available in this price range (with 10-20% terylene) and some positively garish 100% polyester fabrics. It goes without saying that the better the fabric, the higher the price.

It’s then possible to add ‘accents’ – extras which, on the face of it, are entirely unnecessary; a garish lining colour, embroidered monograms, neck lining and elbow patches. Needless to say, I declined to add any of these.

Once you add your suit to your ‘shopping cart’ – Amazon-type phraseology which feels too greasily commercial for tailoring – it is then time to enter your measurements. There are two options; Option A is simply entering your weight and height so that the tailors can guesstimate your size. Irrespective of the inexpensiveness of the suit, I would never advise this.

Option B requires ten measurements and takes between 5 and 10 minutes to complete. It is best to do it with another person as some measurements are tricky to manage alone.

After these are complete, you make the purchase, enter shipping details and create an account where your measurements are stored. Shipping takes approximately 3-5 weeks, which is very fast.

The product

The suit was delivered in a small box the size of a large laptop case. The suit inside was folded into a plastic bag.

It’s a fractionally disappointing way in which to receive a made-to-measure suit, wrapped up in a brown cardboard box. Much like a fixer-upper house you just can’t wait to renovate, I felt the urge to steam out the creases and accessorise.

The fabric, which I was nervous about, does look rather cheap. Admittedly, not ordering samples was a mistake and I would advise anyone nervous or picky about fabrics to do so; it’s well worth the meagre £1 you pay.

However, I was prepared to look past the error and examine the suit’s construction.

The jacket lapels are thinner than I would like, but there is little choice on this in the suit builder. It is worth noting that after ordering, Tailor4Less employees – based in Spain – get in touch and communicate any additional requests to the tailors, who are based in Shanghai.

I requested a shawl collar on my DB waistcoat and provided a picture of the waistcoat design I wanted. I was asked exactly how long and wide these lapels should be, which sounds irritating but is actually reassuring. I am sure that I could have asked for wider jacket lapels in the same communication.

The buttons were of a bluish tinge and matched the suit colour but I later purchased dark horn buttons, which are more of a subtle contrast.

Overall, the construction seemed to be of reasonable quality, and equivalent to the price-level, although there were a few stray threads and the ticket pocket flap was ever so slightly not parallel to the pocket below.

The fit

It is fair to say that the suit looks far better on than it does on the rack, mostly due to the fabric.

The proportions are bang on, and I’m glad I specified the length of the waistcoat in communications as a lot of them are cut far too long these days.

One thing I really like about the fit is that the jacket sits open very well; the two sides don’t swing back like many other jackets do, including MTM.

Also, I am glad I selected slim-fit trousers as anything fuller would have been completely out of proportion.

The only major issue with the fit is with the shoulders. You can see from the side-on pictures that they are positioned slightly off and crease across the top, even when I am standing still, not moving my arm.

Another minor issue is that the waistcoat sits slightly too wide on my shoulders, resulting in disagreeable amounts of shirt between waistcoat edge and collar.

The trousers, as ever, are fine and are of exactly the length and width I prefer; no break and a slight taper.

Fit: 8 out of 10 – the creased shoulders are disappointing, but overall I was very impressed with the way the suit fit me. I must admit, I was not expecting it for the price.

Fabric: 6 out of 10 – two words; Order Samples. It’s not enough to see fabric photos and 3D mock ups. Fabric was even slightly faded and worn in places.

Service: 8 out of 10 – fast delivery and good communication.

Quality of finish: 7.5 out of 10 – a reasonably good standard of finish for the price, although it could be improved; incorrectly sewed holes on the waistcoat hadn’t been steamed out.

Overall satisfaction: 7.5 out of 10 – this feels like very good value. If I had ordered fabric samples, I might have chosen another fabric, but I would say this suit is easily worth the money. It doesn’t feel flimsy or cheap in construction and fit and is highly recommended for those looking to get a respectable looking, fitted-suit on a tight budget.

Sales Shopping Shortlist

“I’m soon to go sales shopping in London. However, I’m pretty new to things sartorial and I have no idea what I’m meant to look for, particularly which shops are best for bargains. You seem to know your way around the shops and streets – can you recommend anything to me? I don’t think my girlfriend will have the patience to rummage through every shop!”

There’s no way around it; sales shopping is pretty vile. The stores are unpleasantly busy, browsing is a chore as stock presentation is deprioritized and, particularly in London, the sheer range of emporiums can terrify.

For the benefit of the above reader (and indeed all readers interested in shopping in the capital) I have compiled a list of my most useful sales stores in London’s shopping district. Most of these stores have healthy 30-50% reductions which often escalate to 75% before the end of January.



Zara has branches all over central London, but not every store carries the same inventory and some stores are far more comprehensive than others. The best stores to check are the largest ones. The Regent Street branch, the branch at the top of New Bond Street and, for those less keen on West End throng, Brompton Road next to Harrods.

What for:

I tend to restrict my Zara winter-sale search to slim cords and jeans (as they fit very well), the occasional overcoat or trenchcoat and casual jackets and blazers. Their current off-the-rack jacket block is, in my opinion, nigh on perfect – there is a nice shape at the waist, they’re not TopMan tight and the jacket cuts in beautifully on the back.



Uniqlo’s London flagship is on Oxford Street opposite John Lewis. It is vast and slightly confusing in terms of layout; most of the menswear is on the lower ground floor but there are often a few menswear offers amongst the womenswear on the ground floor.

What for:

Uniqlo is a very useful brand for basics (I get my rather unattractive but entirely functional gym gear from here) and knitwear. In the sale, their merino cardigans – elegantly thin enough to be combined with a suit – are excellent value, as are some of their thicker lambswool cardigans, for more casual wear. There is a rainbow of colours to choose from.

New & Lingwood


New & Lingwood’s London store is on Jermyn Street, in the Piccadilly Arcade, opposite the statue of Beau Brummell.

What for:

New & Lingwood’s English shoes are the big draw as they are excellent value in the sale. The selection of sales shoes are visible through the window but they are all laid out on the first floor. Reductions are typically 35-50%.

New & Lingwood also has a first rate selection of dressing gowns, unusual outerwear and a glut of subtly and wildly patterned silk scarves. Expect reductions of at least 50% by early January.

TM Lewin, Charles Tyrwhitt, Hawes & Curtis


All on Jermyn Street, although all have smaller branches on Regent Street.

What for:

Jermyn Street’s big three shirt retailers – in terms of volume – always have offers on throughout the year. However, their seasonal sale deals are much better, as multibuys are replaced with single shirt offers.

Also, the accessories sale in these stores (particularly Tyrwhitt and Lewin) is excellent with silk pocket squares and ties often half price or less.

Massimo Dutti


Massimo Dutti has several branches in central London. The best are on Regent Street, Oxford Street and Brompton Road. The Regent Street branch is the only one offering made-to-measure tailoring, although it’s doubtful you’ll get much service in the high-sale period.

What for:

Most Massimo Dutti ready to wear is very good quality and therefore, very good value during the 30-50% sale. I don’t tend to buy blazers or knitwear here as they are too big for my frame, but I really like the pocket squares, ties, scarves and socks they have here as the product quality is above that of sister brand, Zara.

And stores I tend to avoid…


Although H&M might have the odd thing of interest like an odd waistcoat or jumper, I am not keen on the block for their jackets; no shape to the waist and a poor fit. It’s also outrageously busy and the sale stock is incredibly untidy and cramped together in a corner of the store.

Other Jermyn Street shirtmakers

I’ve nothing against Turnbull & Asser, Hilditch & Key and Harvie & Hudson but their sales, still aggressively priced, do not stand a chance against the tide of red-stickered stock available elsewhere on Jermyn Street.