A few weeks ago, I was patrolling some of New York’s best multibrand men’s stores reporting a story that has now appeared in the New York Sun. Actually, since the story was first assigned back in December, I was re-reporting – all of the winter clothes I had first seen have now, to the retailers’ relief, left the building.
New York should have more good ones than it does. I count a dozen, of which I chose half (the sixth, cut from my story, ended up on my blog), but all of this professional shopping raises the question: what are stores for?
The best stores are more than warehouses: they are embodiments of taste. Even if you have some yourself, they have more. From the Lilly-Pulitzer bright superluxe preppiness of Peter Elliot to the monochrome futuristic goth robes of Atelier, someone in charge has a vision of how you can live as a clothed person. Even the same lines, and the same pieces, can serve very different masters. A shawl collared cotton twill vest from Engineered Garments, for instance, comes in a black stripe to suit the dark palette of Hollander and Lexer in Brooklyn, where hangs with matching coat and pants that make up a “There Will Be Blood” era suit, while Odin in Soho sells it in a lighter plaid, and by itself as an accent piece.